Sustainable Fashion Month
Fashion Month is upon us, and to no one’s surprise my favorite of them all kicks it off – Copenhagen. Fashion enthusiast travel to Denmark’s capital for bright colors, fun prints and most importantly a peek at how fashion brands successfully approach sustainability.
At first glance Munthe stood out with its clean, crisp color palette of hues of blue, kelly green, mustard and rust. The collection spoke to my love for ease in dressing all while including key wardrobe staples that I gravitate towards. An all-inclusive band of models (representing all sizes and races) hit the runways adorned in oversized denim, jackets, flowy two-piece sets and hypebeast-esque sneakers. I am willing to guarantee this collection is a fan favorite because it’s one of my favs for sure.
As we all know, Copenhagen Fashion Week’s organizers are challenging participants to create action plans behind obtaining sustainability in the apparel and textile sector. The demand is for industry players to realize the negative impact of past practices, and to therefore, proactively change the way we co-exist in the fashion world. Climate change is taking a toll on our planet.
Munthe strives towards become a more sustainable brand by complying with the new set of standards by Copenhagen Fashion Week. The brand’s current collection is 64% “responsibly made” meaning more than 50% of the fabric composition is made from sustainable materials. Aside from conscious sourcing, Munthe has sustainability requirements integrated into its business strategy, CSR strategy, Code of Conduct, travel, packaging, and purchase policy. This brand ultimately hopes to become zero waste and attain carbon neutrality within in the next few years.