Something Old, Something New

Quantifying Goodwill

Goodwill Industries International is a nonprofit social enterprise whose primary mission has been charitable giving derived from sales of donated clothes and household items.  More than 85% of earned revenue goes directly toward supporting and growing community-based programs and services.  They also stand behind an environmental sustainability model of “reuse and repurpose” which helps communities extend the life of items and prevent more items from piling up in local landfills. 

For many years, my local Goodwill was the sole destination for many of my secondhand shopping excursions.  During these trips to the Goodwill I would score so many unique and even designer pieces.  When I was first introduced to thrifting, I was most impressed by the prices of such good clothing that had been discarded by individuals.  My friends and I would spend hours combing through racks and racks searching for goodies from decades that had since passed.  Genuine leather coats, wool pencil skirts, pussybow blouses all from the 70s, or chunky cable knit sweaters and door knocker earrings from the 90s.  The finds were endless, and the prices were the absolute best part.  Nothing was more than $4.99, including coats.  Times have since changed and I don’t know if we can place blame on the pandemic nor inflation.  The cost of “Goodwill” has skyrocketed right before our eyes.  The free donations of people giving to the organization are now being sold at a premium price.  Now there is even a Goodwill Boutique, which sets the prices of high-end, designer donations on a much higher pricing scale with discounts based on the MSRP.

‘The Bins’ - Goodwill Outlet Stores

Goodwill outlet stores

Source: Goodwill

If, like me, you’ve been priced out of Goodwill’s retail stores but would like to contribute to creating a positive impact and support their mission, let me introduce you to ‘the bins’ - Goodwill’s outlet stores.  This branch of Goodwill stores are set up using bins, rather than regular display racks.  Inside these stores the big blue bins are overflowing with clothing, housewares and beyond that weren’t sold at the regular Goodwill stores within 5 weeks allotment.  The bins outlet stores are ideal for resellers, upcyclers and overall treasure hunters alike, offering merchandise priced by the pound - often at significantly lower prices than traditional Goodwill retail stores.

Source: Goodwill

Circularity at Coach-topia: Let's Buy "Nothing New"

In recent months, COACH has launched a sub-brand called COACH-topia. As a side note, if I'm talking about it here at SOSNU Co., there is an absolute chance it involves some degree of sustainability or circularity.

coach-by-coachtopia

COACH-Topia is a collaborative and inclusive start-up community of the brand’s designers, key partners and hundreds of Gen Z individuals interacting on the company’s Slack channel with products, concepts, and campaigns.  Coach's primary mission is to advance a circular fashion system that creates more sustainable products from waste in order to reimagine the end-to-end process. 

As is the case with many other conventional luxury brands, COACH is fully aware of the fact that new products and materials contribute 38% to the fashion industry's greenhouse gas emissions. Therefore, they are seeking to minimize their environmental impact. They understand the younger generation of shoppers are much more conscious and adamant about spending money with brands that take accountability for their impact on the climate crisis. Therefore, COACH founded COACH-topia, based on circularity.  COACH-topia is a sheer reimagining of the product lifecycle - forcing the brand to design backwards. Coach designers are exploring innovative technology to make and remake their products. In addition, they are using creative design innovations to keep their products and materials out of landfills.

As a means of minimizing virgin raw material use, COACH-topia designers create newness using what's already available. They use recyclable, renewable materials found in COACH’s production waste. The makers have recovered at least 50% recycled leather scraps, 95% recycled cotton, 70% recycled resin, 100% recycle polyester, and 40% bio based renewable sugarcane EVA to design beautiful offerings. 

The brand has released Ready-To-Wear, shoes, bags and small leather goods all created with the “Made Circular” design philosophy. The products are easily disassembled with removable screw back hardware and detachable leather handles and straps. This design innovation will hopefully keep COACH branded products and materials in rotation for years to come. COACH-topia hopes that through branding and collaboration with Gen Zers, they will be able to extend their reach and influence because they understand that circularity requires a shift in consumer mindsets.

SHOP COACH-topia

Shop COACH-topia online or visit one of the brand’s Reusable Stores. These Coach-topia pop-up stores also reflect the “Made Circular” philosophy completely. Everything from the hangers, fixtures, décor and even furniture is made using upcycled COACH materials or locally salvaged. Lastly, in the spirit of full circularity, all COACH-topia products can be traded in COACH retail stores in exchange for credit towards brand new items.

Sources:

https://www.prnewswire.com/news-releases/introducing-coachtopia-a-new-world-of-circular-craft-from-coach-powered-by-community-building-towards-a-better-future-for-our-planet-301802641.html

https://www.coach.com/shop/coachtopia/about